New Ask Keel now draws charts from your own data

Steer every product bet, from strategy to ship.

Keel joins your goals, ideas, roadmap, team capacity and delivery in one place. Its assistant answers from your own data, and every number it shows links back to the record it came from.

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Plan: Baseline · synced with Jira
InitiativeQ4 2026Q1 2027Q2 2027Q3 2027
Self-serve onboarding Grow activation
Build 82%
Usage-based billing Grow revenue
Discovery 54% at risk
Audit evidence export Win enterprise
Beta 91%
Partner API v2 Platform health
Design 76%
Mobile approvals Grow activation
Idea not planned
01 · One line, end to end

From a goal on a slide to a launch in Jira, without a single spreadsheet.

Each step feeds the next. Change a goal, and you see which ideas, initiatives and teams it moves.

  1. Strategy Set goals and an investment mix OKRs, and how much effort goes to growth, core and platform.
  2. Intake Collect and score ideas One inbox for requests, scored against your own criteria.
  3. Portfolio Turn ideas into initiatives Each one tied to a goal, a team and the outcome it must move.
  4. Roadmap Show the plan by quarter With a forecast confidence on every bar, not a hopeful date.
  5. Planner Fit the work to real teams Scenarios, auto-plan and a capacity reserve for the unplanned.
  6. Delivery Track stages to launch Gates, launch stages and live progress from Jira or ClickUp.
02 · AI that shows its work

An assistant you can check.

Most AI tools guess. Keel's assistant reads your plan, then points to the records it used. If it cannot find the answer, it says so.

  • Numbers come from your dataThe model picks which records to chart. Keel fills in the values. The model never types a number.
  • Customer names stay privateKeel swaps them for codes before anything reaches the AI, and puts them back on your screen.
  • Your AI, or noneBring your own provider or a model you run in house. With no AI at all, Keel uses its built-in rules and says so.
How Ask Keel works
Investment mix · this year target vs planned
Growth40% → 46%
Core product35% → 33%
Platform25% → 21%
Platform is 4 points under target. Two platform initiatives moved to Q3 in the last snapshot. source · Strategy / Mix source · Snapshots / 14 Sep
03 · Plan with what you really have

Say yes to the right work. Say no with the numbers.

Scenarios Copy the plan, change it, and compare. Your baseline stays safe until you choose.
Auto-plan Keel fills each quarter from your priorities and each team's real weeks.
Capacity reserve Hold back time for bugs and surprises, so the plan you show is a plan you can keep.
Forecast confidence Every date carries a confidence from real progress, so risk shows early.
PDF Board pack
PowerPoint Exec update
Excel Team detail
Customer roadmap · shared link only what you choose to show
04 · One plan, every audience

The board, the team and the customer each get their own story.

Pick the audience. Keel writes the report from the same live plan, in PDF, PowerPoint or Excel. Share a customer roadmap that shows only the parts you choose.

Connects to your tools Delivery stays in your tracker. Keel reads it. Progress flows in from Jira and ClickUp. Alerts and weekly digests go out to Slack.
Jira ClickUp Slack
Built for security reviews Your data lives in its own database. Each company is kept apart. Single sign-on, two-factor sign-in, roles and an audit log that shows any change. Read about security

See your own portfolio in Keel.

Thirty minutes. We load a copy of your plan and show you what the assistant finds.

Book a demo